Given the popularity and built-in power of brand recognition that The Avengers have enjoyed, one marvels (yes, marvels!) at the super-heroic efforts that were unleashed–from Kohl’s to Kellogg’s, and from Samsung to Subway–in support of THE Summer 2015 Kick-Off Movie Event.
Taking the idea of a trip to the movies and escaping at the cinema to its logical conclusion, Vue Entertainment and First Choice, a leading vacation provider in the United Kingdom that is “renowned for offering an ‘all you can’ all-inclusive experience in a range of exotic destinations around the world,” have extended their joint initiative.
For someone who “was booking 16mm films for three high schools in Vancouver, British Columbia” while he was still in high school, to become the head of filmed entertainment at Landmark Cinemas does not seem like much of a stretch.
John Fithian is “feeling excellent.” “We are nearing the end of the first quarter of a very exciting year,” declares the president and chief executive officer of the National Association of Theatre Owners during our annual state-of-the-industry conversation.
Anticipating the Thursday morning seminar at CinemaCon hosted by BoxOffice Media and Peter Cane, this month’s edition of “Cinemarketing” takes a special look at how two of the participating exhibitors are “Building Showmanship.”